James is a Publisher and Business Director who conceptualises high-end luxury print publications, digital media and advertising campaigns for a wide range of world famous brands and businesses. He is primarily responsible for the business aspect of new media ventures, but is equally involved in the creative process working with some of the most talented art directors, designers, illustrators, photographers and writers in publishing and advertising.

James is currently Director and founding partner of TRACE – an international content and strategy agency represented in over 13 countries with a talent roster of some of the most respected creatives in the industry.